Ask before you ask.
The old pop-up was a blank email form. We replaced it with a question first, so visitors engage with the brand before they’re asked for an email.
Three flows. Then six.
The brand had three active flows. We added the core flows that were missing, so every key moment in the customer journey is covered.
From welcome to win-back.
Every email was rebuilt to match the brand’s aesthetic. Fourteen emails across all six flows, touching every point from first signup to bringing customers back.