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Luxury apparel / Email marketing

9.6% → 23.11%Monthly revenue
attributed to email.

First, grow the audience. Then rebuild the email journey - on-brand flows, stronger subject lines and campaigns designed to turn interest into orders.

Two models leaning together in grey and navy apparel
Email revenue share23.11%

Up from 9.6% of monthly attributed revenue

Revenue share multiplier2.41×

+13.51 percentage points

Monthly signups3.4×

896 in March → 3,062 in May

Email’s share of monthly attributed revenue: 9.6% → 23.11%. This measures revenue share, not total revenue growth. Monthly signups: March compared with May, when the new pop-up launched. 3,062 ÷ 896 = 3.42×, rounded to 3.4×.

01 / GROW THE AUDIENCE

Start with the signup.

We launched a new pop-up to bring more people into the email journey. Monthly signups grew from 896 in March to 3,062 in May - more opportunities to turn subscribers into customers.

02 / REBUILD THE JOURNEY

Four flows. A fresh start.

The brand had four flows in place. We rebuilt the emails around GALORE’s aesthetic, reworked subject lines and paired the design with a clear focus on sales.

03 / KEEP THE CONVERSATION GOING

From signup to next order.

Segmentation and newsletters supported the rebuilt flows. Email’s share of monthly attributed revenue rose from 9.6% to 23.11% - a gain of 13.51 percentage points.

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