Questions, not a form.
The old signup form was a plain email box. We replaced it with a short, engaging quiz that gets to know the buyer first. Mobile signups went from 3% to 8.5%.
First, turn a boring signup form into a conversation. Then double the flows and rebuild every email to look like the brand.

Up from 3%
+5.5 percentage points
Up from 5 flows
Mobile signup rate: 3% before the new signup form, 8.5% after. 8.5 ÷ 3 = 2.83×. Active flows: 5 before, 10 after.
The old signup form was a plain email box. We replaced it with a short, engaging quiz that gets to know the buyer first. Mobile signups went from 3% to 8.5%.
We rebuilt the existing flows and added the ones that were missing, taking the account from five active flows to ten.
The old emails were plain, text-based and easy to ignore. Every one was rebuilt to match the brand’s aesthetic, so the emails look as good as the product.