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Supplements / Full retention build

3% → 8.5%Mobile signup rate.

First, turn a boring signup form into a conversation. Then double the flows and rebuild every email to look like the brand.

Runner in white sportswear using an energy sachet
Mobile signup rate8.5%

Up from 3%

Signup rate multiplier2.83×

+5.5 percentage points

Active flows10

Up from 5 flows

Mobile signup rate: 3% before the new signup form, 8.5% after. 8.5 ÷ 3 = 2.83×. Active flows: 5 before, 10 after.

01 / START A CONVERSATION

Questions, not a form.

The old signup form was a plain email box. We replaced it with a short, engaging quiz that gets to know the buyer first. Mobile signups went from 3% to 8.5%.

02 / DOUBLE THE FLOWS

Five flows. Then ten.

We rebuilt the existing flows and added the ones that were missing, taking the account from five active flows to ten.

03 / REDESIGN EVERY EMAIL

From plain text to on-brand.

The old emails were plain, text-based and easy to ignore. Every one was rebuilt to match the brand’s aesthetic, so the emails look as good as the product.

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